Will Google crack the code to "Social"

I came across an All Things D article that I thought posed an interesting enough question to share on our humble blog.  Everyone talks at length about the success of Facebook and Twitter when it comes to Social, and of course the demise of MySpace (that is still a website right?), but what about Google? I still do not understand what they attempted with Wave and I turned off Buzz within a week.

The latest from Giga Om is that Google seeks to hire a “Head of Social.” Does Google believe that one person can make a difference? I must admit that I do like how Google is essentially admitting their failures, but would love to hear more about their future plan.

Do you still use Buzz? Did you try to use Wave after watching Dr. Wave’s intro video? Will Google ever solve the “Social” question?