If you used Ad.ly, you are gonna love Shortbord
If you’re a celeb or influencer, you’re probably wondering if Ad.ly is dead in the water. According to their new CEO, nope. I’m curious to see how it plays out, considering they’re smart people with lots of cash. That said, their entire business model - the reason they exist – has been taken away from them. No longer can celebs and influencers earn money for being popular Twitter users, they now have to find a new way to monetize their popularity on Twitter and the hundreds of other websites where people tune into their every word/photo/video.
Welcome to Shortbord. Simply put, the reason we exist is to enable celebs and influencers to monetize their popularity on the web, just like they do on TV, radio, newspapers, magazines, billboards, etc.. – through visible, transparent personal endorsements. Our endorsement badges, as we call them, are better than in-stream advertising because they can’t be confused with genuine conversation. Your followers – people that tune into your every word – don’t feel used and abused because you’ve just spammed them with a paid advertisement when they thought they were getting your genuine content. In-stream ads can be sneaky and misleading, and people hate feeling cheated.
That said, endorsements are badass. Ashton and Nikon. Maria Sharapova and Canon. Dr. Dre and Dr. Pepper. Justin Timberlake and Sony. Michael Jordan and Gatorade. Michael Jordan and Nike. Rihanna and Cover Girl. Derek Jeter and Gillette. Ellen Page and Cisco. Peyton Manning and DirecTV. Danica Patrick and GoDaddy. Emma Watson and Burberry. These celebs are proud of their endorsements, and certainly don’t hide their affiliations with these brands. The more people that see these endorsements, the more valuable these endorsements become.
No hiding this endorsement!
Shortbord extends endorsements to the web, where people are spending more and more time every day. The more people that see Shortbord endorsement badges, the more valuable they become. Celebs and influencers have the ability to put endorsement badges on any blogs, websites and social network profiles they control and make their endorsement badge as visible as possible. Simply put, make money from being popular and influential, because brands want to associate themselves with you in order to reach your audience.
Nick Said,
May 26, 2010 @ 10:25 am
Looks to me like Ad.ly could be in some trouble near term with this recent Twitter announcement regardless of what the CEO is saying. However, Shortbord seems to be ready to substantially capitalize on this obviously glaring hole in the market in a non-invasive way. I can only speak for myself (but would assume others feel the same way) that it is about time that I started to see some quantifiable benefits from my countless time dedicated to social networking.
mike Said,
May 26, 2010 @ 10:32 am
I think near-term trouble is an understatement – they just raised $5M (to make it a total of $10M) to monetize one platform: Twitter. It can’t be business as usual like they are suggesting
Josh Said,
May 26, 2010 @ 1:47 pm
Completely agree with you both that ad.ly has to be in trouble based on Twitter’s new terms of service, and I’m also interested in earning some cash and cool deals for promoting brands.
allison Said,
May 26, 2010 @ 2:38 pm
I think it will be very interesting to see whether this is the end of Ad.ly. Twitter is sending a very direct message that most consumers do not appreciate being “tricked” by advertisements masquerading as genunine content. The whole Shortbord concept is innovative, and makes sense- why not let others know that you are affiliated with a brand? What’s with all the secrecy Ad.ly??
mike Said,
May 26, 2010 @ 6:30 pm
I agree that Twitter is sending a message about deceitful ads, but most likely think that they are protecting their new ad model: promoted tweets.
I wrote a post about this when Twitter announced promoted tweets saying that with corporate messages + spammy ad services + promoted tweets, real conversations were getting crowded out. I think Twitter just took away the big, disingenuous part of the problem by killing spam networks to pave way for promoted tweets.
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May 29, 2010 @ 6:35 am
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mike Said,
May 29, 2010 @ 8:40 am
Zaklady, send me what you’d like posted and i’ll take a look – thanks
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August 21, 2010 @ 11:37 pm
Yeah I get what your talking about, being around in this day and age is just different then it was back in the old days . I reckon that our grand parents didn’t really even think about this , technology as we know it from many angles makes a lot of things possible . Reckon I look at things from a old perspective, however I recall when life was simple. A hand shake would get you a loan, you could let your kids just go outside and play , and things weren’t as costly. I suppose prices are always going to increase , but I just don’t get how come we can’t return to the days when neighbors really cared for one another and actually knew what their neighbors names were . I guess that is in the past , but you know today is another day, I reckon we ott to just keep on keeping on.